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Style Guidelines | Version 1.0

Color

Palette

The lead colors for Vassar College are Vassar Burgundy and Vassar Dark Burgundy. These are the foundation of all Vassar College communications. The secondary color palette is composed of four colors that serve to complement the lead colors. Tertiary colors are used for accents and detailing.

Style Toolkit Palettes: Vassar_RGB_CMYK_ase (Zip file)

Lead

Vassar Burgundy
  • PANTONE 1995 C
  • CMYK 10 100 65 40
  • HEX #951829
Vassar Dark Burgundy
  • PANTONE 2042 C
  • CMYK 20 91 44 58
  • HEX #641A2B

Secondary

Dark Gray
  • PANTONE Cool Gray 10
  • CMYK 40 20 20 66
  • HEX #63666A
Gold
  • PANTONE 7503 C
  • CMYK 10 15 48 25
  • HEX #C6AA76
Red
  • PANTONE 185 C
  • CMYK 0 91 80 0
  • HEX #ED1C24
Cream
  • PANTONE NA
  • CMYK 0 2 5 0
  • HEX #FFF8EF

Tertiary

Rose
  • PANTONE 698 C
  • CMYK 0 16 4 0
  • HEX #F2D4D7
Light Gray
  • PANTONE Cool Grey 2
  • CMYK 5 0 5 12
  • HEX #D0D0CE

Gradients

The gradients below can be used for fills as background or shapes. They represent a dynamic sense of movement and transition to the style and allude to the light given off by a spark.

GRADIENT 1 - Vassar Dark Burgundy / Vassar Burgundy
GRADIENT 2 - Red / Vassar Burgundy
GRADIENT 3 - Cream / Vassar Burgundy
GRADIENT 4 - Cream / Red