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Style Guidelines | Version 1.0

Graphic Elements

Badges

These illustrative icons serve as a graphic nod to the school identity. They should not replace the Vassar logo.

Sparks

These circular elements can be added around type to create a more dynamic headline treatment. Vassar_SparkShapes.zip (12 Zipped Illustrator files)

SPIRITED SPARK
Should mainly be used at a larger size due to the thin weight and number of strokes
CREATIVE SPARK
Can be used at a smaller size to surround singular elements (e.g. icons, numbers)
AMBITIOUS SPARK
Only use within the spark headline treat- ment and should never surround an icon, logo, or symbol
SAVVY SPARK
Can be used to surround type or elements and scaled at any size

Shapes

The angled shapes be employed at a variety of scales with flat- color or gradient fills or as an outline. They can also be used as a border or container for photography or copy. Vassar_AngledShapes.ai (Illustrator file)

Frames

The frame elements can be used as borders or containers for copy or photography. Vassar_AngledGradientFrame.ai (Illustrator file), Vassar_3DBoxFrame.ai (Illustrator file)